I was briefed with the mission to design and build the web site for DC Comics' of the multi-million pound live-action spectacular 'Batman Live - World Arena Tour'.
The site design showcased the amazing artwork from DC Comics, with each section of the site transporting the user to different parts of Gotham City.
Hotspots & Characters
A series of hotspots were randomly placed throughout the Batman Live site. These hotspots revealed access to exclusive content such as exclusive videos, artwork, sketches or downloads. Fans could personalise the site around their favourite Gotham heroes & villians and read in-depth character profiles.
To keep fans entertained I designed and produced two Flash games 'Catwoman: Jewel Thief' & 'Joker Cards'. Fans could also download a Batman Live fan kit to help them transform their website, blog or profile as well as signing up to the Bat-Signal newsletter.
As part of a Twitter campaign, I created the persona of the 'Batman Live Spy'. He was a member of the production that was seen to be secretly leaking inside information, sketches, pictures & videos regarding the production. This generated excitement before tickets had gone on sale, as well as giving a glimpse into how the show was put together.