About NoddyDog

I’m a digital designer living in London and currently working at The Walt Disney Company as Senior Digital Designer.


I’ve got over 13 years experience in digital design, working across a range of projects from large scale sites to smaller campaigns and online advertising. I also have a first class BA (Hons) degree in Multimedia Design from Northumbria University, Newcastle.


In recent years I’ve specialised in digital design for the entertainment industry, which includes user interface design and visual identity across brands such as Disney, Star Wars, Marvel, Sony Music Entertainment, Nickelodeon, BBC Worldwide, Stage Entertainment, Warner Bros. Entertainment and Cameron Mackintosh.


If you'd like to get in touch please e-mail me or message me via LinkedIn.

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Elements Tournament
Elements Tournament
The Elements Tournament

The Brief

The Elements Tournament is a concept for an educational app for pupils completing Key Stage 2 of the National Curriculum. The game challenges pupils to work individually and also as a team against Master Empedo and his warriors in the virtual Elements' world. It aims to provide a fun, interactive and informative way to revise and test knowledge whilst also being nicely competitive.

The Elements Team Selection

Team Creation

The Elements game can be played individually or as part of a team. Each student must create an individual character and help to create their team identity for the tournament. The student is then randomly assigned one of the elements, each of which represent different types of school subjects.

The Elements Game Play

Game Play

Students must answer a variety of question types such as multiple choice, true or false, labelling diagrams and timed questions in order to score points. For every incorrect answer the power of the character is slowly reduced, as well as deducting points. Other challenging factors within the game include player lock-ins for some incorrect answers and the option of buying back captured team mates. These help to make the tournament competitive, fun and different each time it is played. The final individual score will then be added to their overall team score and then entered into a national leader board to see how their team fared against others across the UK.