Tini Stoessel, is an Argentine actress, model, singer, and dancer who gained international popularity for her debut role as Violetta on the Disney Channel Latin America original series.
After moving on from Violetta, Tini was ready to relaunch herself as a singer, release her debut album through Hollywood Records and embark on her first solo concert, the 'Got Me Started' Tour.
As Tini was transitioning between audiences she needed new branding and a digital look and feel for her web site and social media.
Working directly with Tini, I presented her with a selection of different moodboards in order to find out the style of graphics she liked. From this we developed a colour palette and styleguide which was bold, simple, contemporary, sophisticated yet youthful to represent her.