About NoddyDog

I’m a digital designer living in London and currently working at The Walt Disney Company as Senior Digital Designer.

I’ve got over 13 years experience in digital design, working across a range of projects from large scale sites to smaller campaigns and online advertising. I also have a first class BA (Hons) degree in Multimedia Design from Northumbria University, Newcastle.

In recent years I’ve specialised in digital design for the entertainment industry, which includes user interface design and visual identity across brands such as Disney, Star Wars, Marvel, Sony Music Entertainment, Nickelodeon, BBC Worldwide, Stage Entertainment, Warner Bros. Entertainment and Cameron Mackintosh.

If you'd like to get in touch please e-mail me or message me via LinkedIn.

Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles

The Brief

Nickelodeon relaunched the Teenage Mutant Ninja Turtles for a whole new generation of kids. I designed a teaser page that let them get to know Leonardo, Raphael, Donatello and Michelangelo and explore their Turtles Lair.

Teenage Mutant Ninja Turtles Homepage
Teenage Mutant Ninja Turtles Mobile Vote

Turtle Power!

To celebrate the launch, phone boxes across the UK were adorned with the Turtles. Each box featured a QR code that gave fans the chance to award their favourite character extra 'Turtle Power' in a special poll, plus access to a free download of the show's theme tune and a fan kit full of additional graphics and goodies!

Mega Mutant Battle

Working with Peg Digital, I produced and art directed a turn-based fighting game that reintroduced the villainous fan-favourites Bebop and Rocksteady back into the TMNT franchise. The key demographic of boys aged 5-9 years old mean't that the game mechanic had to be simple, fast-paced, engaging, but also packed full of humour and action. It was also important that the game reflected the core brand values: heroism, brotherhood and teamwork.